W8 Advisory provides specialist and comprehensive expertise from an extensive network to tailor-make the best solutions for their clients. With such a sophisticated, select and small client base, W8 Advisory wants to ensure that they appear bespoke to set them apart from their peers. We took an unconventional approach to a very traditional business. W8 became the moniker for Infinite Wealth Solutions through the coupling of ‘W’ and the Möbius strip symbol. With the communications delivering high production values, we were able to deliver the brand appropriately to their target audience.