Everyday banking - It's a people thing

With the FinTechs posing a threat, Halifax had to make a significant change to the brand which resulted in a new strategy and a major overhaul to its identity. The identity was designed to be utilitarian and streamlined using bold colours, flatter graphics and a distinct tone of voice. While making use of its heritage of being honest and democratic it now has the modern appeal to stand out from high-street and in the digital space.

A collage featuring a smiling woman with a colorful headwrap, images of older adults, a couple hugging, a man with glasses and a dog, and icons representing technology, savings, and winter.
Collection of promotional images for Halifax banking services, including advertisements highlighting mortgage rates, mobile banking app screens, customer service scenes, and various marketing slogans.
Split promotional graphic with two sections. The left section has a light blue background with dark blue text that reads, 'Lost it? Freeze it. Panic over.' and smaller text at the bottom that says, 'Stop your VISA debit transactions with our mobile app.' The right section has a darker blue background with lighter blue text that says, 'A cool flat in Castlefield. Get in!' and smaller text at the bottom that says, 'Sorted with a quick video call to a Halifax Mortgage Advisor.' Beneath both sections is the Halifax logo with the slogan, 'Halifax makes it happen.'